For more than three decades we have been developing individually customizable ERP systems for Hungarian medium and large enterprises — our current solutions are fully native web-based, on our own technology framework, with deep process knowledge.
In developing the DataMagic product family our goal was to create a web-based business platform that solves the challenges of the Hungarian medium- and large-enterprise sector and supports its growth.
Over the past more than three decades we have proven in many industries that our flexible, individually customized systems can place even entire corporate groups' operations on new foundations. The more complex a business process, the more important it is that the system's functionality follows the business logic as precisely as possible — otherwise significant efficiency losses can be expected.
Thin-client architecture — where the application runs from the browser and processing happens server-side — is today the preferred direction not only technologically but also from a business perspective.
A fully boxed ERP can be introduced quickly but soon hits walls. Fully custom development, on the other hand, is expensive and risky. We chose the path between the two: a strong, configurable core system that we tailor to industry- and company-specific needs.
The system is built on a core honed over years, validated by dozens of medium- and large-enterprise rollouts.
Critical, competitive-edge business processes are built individually — without touching the core.
The core system is tested and proven — only the customized layers need validation.
A system shaped to the client's needs — processes don't have to be adapted to the software.
The system's evolution doesn't depend only on the client's resources — the core stays up to date for everyone.
Decades of experience from manufacturing through logistics to sports services — built into the system.
The acronym ERP – Enterprise Resource Planning – gives a telling picture of what these systems were invented for. Originally the emphasis was on planning: the efficient management of human, material and financial resources.
In a large part of today's ERP systems, however, planning is pushed almost entirely into the background. The ERP becomes a tool of data entry and administration — a digital filing cabinet into which recording data is endless, serving the system absorbs a significant part of colleagues' capacity, while the promised efficiency gain fails to materialize.
The value of DataMagic products is carried by planning, automation, process control and workflows. These are the elements that turn administered data into action: they alert, advance, delegate and obtain approval — without human intervention or with minimal intervention.
A well-built workflow does not merely document a process — it actively controls it, ensuring that the right step is taken at the right time by the right person.
Retrospective data analysis is of course valuable — but it is only looking back. Competitive enterprise management requires foresight and the ability to intervene. An ERP fulfils its original promise when it not only records what happened but also helps determine what should happen — with whose involvement, when and how.
DataMagic is a Hungarian-developed ERP solution based on web technology, individually configured and operating with a high degree of custom development. Because of the system's high level of customizability, product support is also a more complex task than for a boxed product — which is why the essence of our business concept is that we provide a limited number of clients with long-term strategic cooperation measurable even in decades.
In our projects we aim to cover all of a company's business processes — not just partial areas.
Depending on the industry, we can tightly integrate with special purpose-built software — where justified.
We try to make users' everyday work comfortable and smooth — UX plays a prominent role.
We offer strategic cooperation measured in decades — not a one-off project.
We recommend our system to companies that consider it important to implement their business processes during digitalization with sufficient precision, tailored to them, in an easy-to-use way.
Have an informal conversation with us — in a consultation we assess your organization's needs and explore how DataMagic's platform can support your operations. We usually respond within 1 working day.
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