From the DOS-based bookkeeping system to the cloud-based platform supported by hybrid intelligence, every technological step built on the previous one. That is why our clients can work with us for decades without interruption — their business system does not stop in one era but evolves together with DataMagic.
DataMagic Kft. was founded on the initiative of two first-year engineering students. The company has operated with the same owner ever since, so technological and professional knowledge keeps accumulating.
DMK · 1997
DMK (DMKönyv) appears — the company's first in-house, DOS-based bookkeeping system. In parallel with the product, the build-out of client system-operation and infrastructure services begins.
DataMagic invoicing program · 2002
The DataMagic ERP system is born — finance, inventory, trade and production functions are integrated alongside the bookkeeping base, built on a unified database.
The data management of DataMagic systems moves to the Microsoft SQL Server platform. The enterprise-grade relational database ensures transactional consistency and enterprise-scale scalability, the technological basis for later module extensions and integrations.
DataMagic ERP system · 2008
From the earlier MS Visual FoxPro base we begin the gradual migration to the Microsoft .NET Framework platform. New modules are already developed in native .NET, creating the basis for long-term extensibility and modern integrations.
DataMagic ERP SQL · 2010
During the years of the .NET migration the development team gradually grows, and the modular system covers the processes of ever more clients. This period gives rise to the consulting–development–operation triple competence that still characterizes us. The first in-house transport-organization module appears in the ERP.
DataBridge Routing System · 2012
The DataBridge Routing System (DBRS) is completed — a transport-organization and route-optimization system developed for the international fuel and other tanker-logistics sector. The system handles in a complex way the parameters of vehicles, drivers, depots, drop-off points and orders, the AETR driving-time rules, and full cost-based optimization, with an in-house heuristic mathematical algorithm. The knowledge accumulated in DBRS directly forms the basis for the later DataMagic TMS product line.
DataMagic ERP v12 · 2012
The complete rewrite of the ERP system to .NET is finished. From now on the platform runs on a native Microsoft stack, enabling modern integrations, REST APIs and the embedding of web interfaces.
We go live with our first client system that meets the audit requirements of the Sarbanes-Oxley Act (SOX). With this, DataMagic ERP can also be deployed at the Hungarian subsidiaries of multinational groups where SOX compliance is mandatory for the entire financial and control process: documented internal controls, audit trail, segregation of duties and change management.
DataMagic AMS · 2018
The DataMagic Sports Professional System (AMS) appears — the first of our product lines to run natively in the cloud. This experience builds the foundation for the later web-based ERP solution.
During the COVID-19 pandemic we implemented a nationwide healthcare-logistics ERP system for the National Healthcare Service Center (later OKFŐ). DataMagic ERP managed central stocks, procurement, institutional deliveries, data exchange with external warehousing partners, and e-health integration — with a continuously changing product range, physical expansion and demand structure. The solution laid the foundation for DataMagic's public-finance product line.
DataMagic NextGEN ERP – Economic-event chain · 2022
The cloud-based, browser-run version of DataMagic NextGEN ERP is completed. With the thin-client architecture, clients can access their entire ERP system from anywhere, on any device.
TRIPS training robot · 2024
On the sports-industry product line we build the TRIPS training robot — an in-house-designed purpose-built hardware training device that develops player skills through sensor-based measurement and evaluation. The robot fully integrates into the digital sports-management system and creates a new pattern: we manage physical devices and ERP data on a common platform.
DataMagic AI – Hibrid Intelligencia · 2025
DataMagic's Hybrid Intelligence solution is built on the cooperation of two AI agents. The on-premise agent runs on the company's internal server and accesses the entire corporate data estate through the ERP: it queries, records, navigates — while company data never leaves the corporate network for a single moment. The cloud agent works with the most advanced language models available online and gathers web information. Together they form an assistant that uses the company's own context and the knowledge of the outside world in a single session.
DataMagic NextGEN ERP – dynamic report builder
Today DataMagic is a continuously developed, native web-based business platform: ERP, TMS, WMS, AMS, public-administration and social-sector solutions built on a shared technology framework — with consulting, development and system-operation competence from a single team.
The unchanged ownership since founding and our own technology framework together ensure that our clients can move forward for decades with the same partner and on the same evolving platform. Our operations have grown step by step: alongside the bookkeeping foundations, consulting, software-development and system-operation specialists joined — today under a single team.
From the founders to the developers, one team — one offer, one implementation schedule, with long-term strategic cooperation.
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